Novus Loyalty Limited has entered into a three-year Master Services Agreement with Hero Housing Finance Limited, effective August 4, 2026, to serve as the loyalty technology and program design partner. Under the agreement, Novus will design, implement, and manage a comprehensive loyalty and rewards ecosystem for Hero Housing Finance Limited, with consideration growing proportionally to user engagement on HHFL's platform, creating a scalable, annuity-like revenue stream alongside a one-time setup fee; the precise aggregate value of the agreement cannot be fixed at this stage. The order is from a domestic entity and is expected to be deployed within two weeks, with no related party interest.
