Eicher Motors Limited, through its Royal Enfield brand, reported motorcycle sales of 1,18,232 units in July 2026, a 34% increase compared to 88,045 units sold in the same period last year. The company attributes this growth to strong performance across its motorcycle portfolio and a positive response to its newly launched electric motorcycle, the Flying Flea C6, prompting the expansion of retail outlets in Bengaluru. Additionally, Eicher Motors announced a Rs 1,225 crore investment in Phase I of a new greenfield facility in Andhra Pradesh, aimed at bolstering long-term production capacity, and highlighted the rapid sell-out of its limited-edition Shotgun 650 x Rough Crafts motorcycles, which sold out in India within three minutes.
